Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program.

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Google Data Pitching Tools 98

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. cta] The post Now What?

How To 89

How To Case Study Conference Web 89

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Data-driven approaches are proven to provide the best results. The Solution. Roman Greco.

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Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Strategy Brand Branding Technology 62