Remove Data-Driven PR Remove International Remove Media Relations Remove Presentation
article thumbnail

Owned Content: Calculating Success

Shift Communications

The problem might not be where, when or how content is presented, but rather the content topics themselves. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Data-driven approaches are proven to provide the best results. The Solution. Roman Greco.

Data 92
article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.