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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.

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Adapting to a Data-Driven PR World

Cision

While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. Take online classes, find a mentor or read thought leadership on the subjects that challenge you.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. 3d hands holding a cell phone and pointing to the screen. neon lights.

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This Is How PR Influencers Think You Should Be Using Data

Onclusive

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Being a good communicator doesn’t mean you can’t be data-driven. Get to the bottom of it with proper PR attribution. Why is this the case?

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20 PR and Marketing Predictions for 2022

Sword and the Script

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. according to Google Trends. Just look at the seasonal spikes in generic “recipe” search traffic over the last 5 years in the U.S.