ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

When I start discussing branded research possibilities with a client, their first inclination is to point to their own data. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch.

B2B 147

B2B Data Retail Survey 147

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. Additionally, companies also need to keep track of the target audiences that they’ll be able to reach with different outlets. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62