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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.

Publicity 100
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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

New software for marketing automation and other tech tools. >>> Customer service: As the closest contact with customers, this team can: Provide marketing with frequently asked questions, which can be used for content creation. New training of teams for technology and methodology.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. Lesson #6 - Transform Your Customers into A Community. (Source: Papa John''s ). Lesson #7 - Have You Ever Been Experienced?