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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

Up front, they’ll need to understand that marketing and IT spending need to change because inbound marketing typically requires: New talent with a new skillset. New software for marketing automation and other tech tools. >>> >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing.