Remove Customer Service Remove Print Remove System
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

For example, IR owns the relationships with investors, while customer service, sales and/or marketing departments (depending on the structure of the organization) may own the relationships with customers. Fool-proof this system, in the event that systems are down.

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Three Steps to Successful Crisis Communication

Melissa Agnes

So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. Upon learning of the breach, we immediately [shut down the system / notified the correct authorities / notified the individuals impacted]. Do the work now.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

Might be attractive – especially given how many of us rely on our smartphone already, and have a growing reliance on the Internet of Things (devices connected to the Internet, like your house thermometer and security system)… It could be compelling, if done the right way, right? ” Okay. ” Okay.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Only one-in-five people believe that the system is working for them, with high levels of injustice, desire for change and lack of confidence. Newspaper brands continue to suffer as readers shift from print to digital.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

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