5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. The texts can have specific information for one customer or wider messages for more than one customer. Non-promotional touch.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. This can be clear in a business that receives real estate or insurance work from an established broker relationship. Is this the time to pound away on better customer service? In the PR business, this is often the Holy Grail: measurement.

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. The proliferation of owned media. The democratization of voice through social.

Real Estate 120

Real Estate Social Media Video Facebook 120