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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. The texts can have specific information for one customer or wider messages for more than one customer. Non-promotional touch.

Marketing 107
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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

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Communications Strategy 101: Get your GAME on

David PR Group

This can be clear in a business that receives real estate or insurance work from an established broker relationship. Is this the time to pound away on better customer service? These may cover unique product attributes, expertise, pricing or service—or some combination of these.

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#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. With super short attention spans and limited real estate in the News Feed, we need to focus on concise, impactful messaging that educates, entertains or does both.