Remove Customer Service Remove Measurement Remove Real Estate Remove Social Media
article thumbnail

How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them.

article thumbnail

Communications Strategy 101: Get your GAME on

David PR Group

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Hone in on and identify clean, measurable goals. Is this the time to pound away on better customer service? How do you do it?

article thumbnail

#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Up next is Mari Smith. How do they help you innovate?