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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking.

Marketing 107
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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

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#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

New ways to accurately measure and track PR’s value. A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it?