Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan. The State of the Industry.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A PR team often fosters good analyst relationships in much the same way they do with media.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Chris Schmitt ( @ChrisSchmittEsq ), the Global Marketing Director at Pentair (formerly ERICO). Inbound Marketing Can Work In Any Industry.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48