Misinformation 2.0: Deepfakes are the biggest threat to media today
PR in High Definition
JULY 22, 2019
For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.
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