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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.

Media 74
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine. Not a bad breakdown.

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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62
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Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. Would you say that’s true?

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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60
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How to Protect Your Brand in a PR Crisis

Onclusive

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186