Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Because, I’m starting to believe it might.

Twitter 60

Twitter Brand Branding Tools 60

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Norton's Notes

FEBRUARY 17, 2015

This campaign got me thinking, I have seen quite a few interesting personalisation campaigns recently whether they are in the newspapers or on my Facebook feed so I thought I would share some of my favourites. Many Starbucks customers refer to their social media accounts in order to highlight the misspelling of their name.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. Press release distribution: Many PR firms use online press release distribution services to get their clients’ news out to the media.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196