Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Look for industry conferences, trade shows and associations. Use Google. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR 20/20

OCTOBER 5, 2017

Organic search is a key aspect of inbound success, and Google often rewards content for longevity. A study by Ahrefs about ranking in Google showed that the average age of a Google result declined as you scroll down the page. Now, more than ever, it’s also more important to be first than to be perfect.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #7 - Have You Ever Been Experienced? But, just a few weeks ago, Swift took “listening” to an absurdly glorious level.

Social Media 48

Social Media Marketing Media YouTube 48