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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. The good news is that “viral” customer service works both ways. Any parent can understand the trauma that results when a favorite toy is lost.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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Tripadvisor and how to get fined for negative reviews

Norton's Notes

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. So everything sounds pretty standard so far, right?

Hotels 37
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 16) Customer-centric companies win. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process.

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Dynamic Pricing or Discrimination?

Mindful Marketing

To a lesser extent, those selling hotel rooms and tickets to popular entertainment events have done the same. However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way? Frequent historic fluctuations in gasoline prices also suggest dynamic pricing.

Retail 55