ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

SEPTEMBER 10, 2015

The entrepreneurial pair were the epitome of innovation (the first to bring food onto commercial airplanes) and customer service (letting their audience’s needs drive their business). At the end of his keynote speech, David revealed that Joe and Alice were none other than the founders of the Marriott hotels.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Solo PR Pro

DECEMBER 11, 2018

Hotels & Resorts. Hotels and Resorts: Twitter provides this industry with the highest engagement, which also performs well on Facebook and Instagram. Twitter is the ideal channel for customer service engagement, while Instagram and Facebook are the places to post videos to entice travelers to finalize their bookings.

Social Media 45

Social Media Report Fashion Instagram 45

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

OCTOBER 1, 2015

The top five amenities discussed by families were kids clubs, pools, in-room dining, snacks and hotel shuttles. Developing partnerships with other marketers to combine campaigns and programs, resulting in both entertainment and educational activities.

Travel 120

Travel Hotels How To Airlines 120

Waxing UnLyrical

MAY 11, 2012

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! I mean, think about it.

Publicity 92

Publicity Hotels Customer Service Banking 92

Waxing UnLyrical

AUGUST 30, 2012

” If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! Highly unlikely.

Publicity 75

Publicity Hotels Customer Service Meeting 75

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists?

Publicity 85

Publicity Training Technology Data 85

MaccaPR

OCTOBER 2, 2014

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.

YouTube 54

YouTube Video Web SEO 54

Mindful Marketing

JUNE 14, 2019

To a lesser extent, those selling hotel rooms and tickets to popular entertainment events have done the same. From Amazon’s perspective, if they do the hard work of building loyalty with me, their customer, then it’s their privilege to offer me goods at a price point which might, at times, be higher than necessary.”

Retail 55

Retail Consumer Software Web 55

Sword and the Script

DECEMBER 11, 2018

Think Google Hotels, Flights, weather, etc.). Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Rather, Google will bring even lower funnel functionality to the surface in Google SERPs, thus depriving website owners’ initial traffic and branding.

Social Media 89

Social Media Marketing Media Creativity 89

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. The good news is that “viral” customer service works both ways. Any parent can understand the trauma that results when a favorite toy is lost.

Reputation 130

Reputation Viral Employee Customer Service 130