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Time for PR to Take Back Reputation Management

David PR Group

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees. It’s about doing the right thing.

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Public relations in 2018

Stephen Waddington

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Whether they are opinion leaders, experts, ambassadors, creators, celebrities, activists or healthcare professionals, the goal remains the same.

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