Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 64

Internal International Data Media 64

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items.

Measurement 52

Measurement How To System Comparison 52

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Melissa Agnes

FEBRUARY 16, 2016

Twitter, Facebook, an investor or internal website, etc.)? Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached].

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM. First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team.

Marketing 40

Marketing Comparison Internal International 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74