Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

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Conference Internal International Travel 97

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. Natalie Anastasia, @natanastasia.

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Groups Internal International Conference 60