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PR Pivot: How PR Pros Keep on Their Toes

Axia PR

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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The OpenAI Saga – Or How to Create Your Own Crisis   

The Hoffman Agency

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company 78
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Technical Aspects of PR 15.

Viral 52
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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 108