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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare.

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Melissa Agnes to Conduct Issues Management Workshop at CPRS National Summit

Melissa Agnes

In this age of social media, where individuals are fast learning the power of their individual and collective voices, organizations have been faced with a growing number of issues. Workshop: Effective Issues Management in this Digital Age. Interested in attending Melissa’s workshop? In the News'

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ReputationUs and NAO

Reputation Us

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. For tips, read more here.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239
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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75
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California State University San Marcos: a textbook case of crisis preparation

Presspage

Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

Crisis 92
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An AI in PR primer

Stephen Waddington

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s essential for reputation monitoring and crisis management. History repeated itself ten years ago with the emergence of social media. Social media agencies emerged to grab the opportunity.

Ethics 69