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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Her handling of the situation was right from the crisis management playbook.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Her handling of the situation was right from the crisis management playbook.

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Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Even Wikipedia themselves say that “for better or worse, people are guided to Wikipedia when searching the Web for biomedical information.” Do you currently have a policy in place to mitigate this risk? If not… What types of policies or best practices can you put in place to proactively mitigate this risk?

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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson says NewsWhip’s crisis analysis report demonstrates that when it comes to employee strikes “there is some time to act before the public starts paying attention.”. First person perspectives, specifically those published by VICE, traveled around the social web more often. Vaccine mandates coverage from conservative publishers.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Human Resources is uneasy about adopting an employee social media policy. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them.