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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself.

Crisis 78
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How to Prepare a PR Crisis Plan

Prohibition

What is a PR Crisis Plan? Your employees and stakeholders could be made to look incompetent or immoral. Trying to control a crisis is almost impossible. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62
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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Human Resources is uneasy about adopting an employee social media policy. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them.

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The Gilded Lilly: A Cautionary Tale

Flatiron Communications

“The Pink Palace”) — a macaron-filled corporate cabana where Spice Girls tracks play in the cafeteria, jewel-toned pedicures are de rigueur, and employee perks include “inspiration trips” to Tulum.” ” That was then. Suddenly it was Lilly’s turn to experience the trough of the sin wave graphic. We had to decline.

Retail 28
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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Her handling of the situation was right from the crisis management playbook.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Her handling of the situation was right from the crisis management playbook.