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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. This means that one of the first things potential customers will do is look up your business online.

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The more complex it is, the more difficult it can be to manage reputational and other risks.

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How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. In this same survey, 67% of consumers said they read up to six reviews about a business. Internet Defamation Online Reputation Management' By Whitney C.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

looks at organizational issues preventing good communication, opportunities for media coverage or lack thereof, quantifiable survey data to really understand your public reputation, and opportunities to positively engage the public through partnership, social media and/or other platforms. Step #5: Put a crisis response plan in place.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google Fact Check.

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