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Why it’s Important to Monitor Trending Topics

Critical Mention

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

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Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. What do PR pros expect from getting media? The problem? Get news in real time.

Media 60
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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

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That Time Our Website Was Hacked

Waxing UnLyrical

Crisis communication is not their role. Generally our eyes and ears are focused on traditional media (print, radio, television). I’d like to know my financial information is safe.”. But it did get the team to think about worst-case scenarios and what we can do to make our current crisis communication processes better.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV. Contact us to learn more or to request a live demonstration.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

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Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.