ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Prohibition
MARCH 16, 2022
The value of social media for small businesses is immeasurable. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. This is not to say you should jump on every trend that goes viral. The average social media user spends 2.5
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Prohibition
AUGUST 4, 2023
Both TikTok and Instagram offer in-depth analytics tools that allow small businesses to to track the performance of their videos. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.
Prohibition
FEBRUARY 27, 2023
Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.
PR for Anyone
MAY 4, 2022
Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.
Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What was your most popular video?
Prohibition
JANUARY 14, 2022
In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business.
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