article thumbnail

Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The exception may be local and hyper local print that connects directly with communities. We need local, decentralised responses to arts, culture, education and transport.

Tourism 118
article thumbnail

NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 8 Patient data discourse Data privacy is a tricky subject. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Effectively manage your privacy and communication settings. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation. Mobile: Smartphones and Tablets.

article thumbnail

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. Additionally, it’s not all about Facebook anymore.

B2B 82
article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 128
article thumbnail

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Read the fine print. Themes, angles, and beats.

Media 136