5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e.

B2B 122

B2B Marketing Survey Software 122

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Is the person writing someone with experience in the topic?

How To 71

How To SEO Google Examples 71

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. You can also search the web for free images – some photographers and artists make their work free to use. This concept applies in design as well.

Infographics 60

Infographics Tools Guidelines Writing 60

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 63

Publicity Small Business Advertising Advertising 63

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71