Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social strategy from NGO in El Salvador — love emoji on paper! Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? A lot of their PR agencies aren’t very good at challenging the client and helping them to improve their PR strategy by embedding social media and digital PR into their public relations strategy.

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Instead of sending a regular press release, use an infographic to tell your story. Be creative. It used the word “repositioning” over and over instead of discussing why it had to fire employees. Otherwise, what the heck are you writing about? Be daring.

Writing 118

Writing Newspapers Report Data 118