Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 22, 2017

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Public relations will be impacted by data science in several ways. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85