Creativity Crisis Communications Customer Service Data-Driven PR 
Shift Communications
MAY 22, 2017
A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Public relations will be impacted by data science in several ways. Christopher S.
Newsfile
JANUARY 30, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Create community-focused events or initiatives.
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