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IBM Vision: The Future of AI and Public Relations

Shift Communications

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Public relations will be impacted by data science in several ways.

Publicity 166
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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Offer exceptional and empathetic customer service.

Trends 105
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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. If you’re a data-driven PR shop, you may have a head start on what AI could do. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity.