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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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What APR Stands for — and It’s Not Annual Percentage Rate

PRSay

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. We did it on typewriters in my day.

Ethics 97
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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. The corporations do not expect you to spend months learning. I would add also ethics and honesty for our industry. Thus, honesty and ethics are necessities. Host: Big-ups!

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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Ethically ambiguous? minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

Film 48
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

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The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106