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Presspage celebrates its 15th anniversary

Presspage

To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. Connect with your team.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? The larger the company, the bigger the expectations journalists will have of their digital newsroom. Digital PR' And when they need a well-packaged story? 88050167 / gettyimages.com What Do Journalists Want? by CarrieMorgan.

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PR Professional’s Guide to Content Marketing

5W PR

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

These backlinks are important to digital PR and marketing for two primary reasons. In the last 10 years alone, I’ve published – either personally or for clients and employers – in the ballpark of 3,000 blog posts (not including contributed articles, white papers, reports, press releases or other forms of content).

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How to Get On in New Communications: Be Nice

ZudePR

“On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.” Whether this be through blogs, speaker opps, white papers, or even ebooks. ” #29: David Meerman Scott (Boston). Passing on their experience for mutual benefit.