Remove Corporate Remove Crisis Communications Remove How To Remove Public Affairs
article thumbnail

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

article thumbnail

Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

article thumbnail

Why ROI and PR are like Oil and Water

Doctor Spin

How To Demonstrate PR Value. The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

article thumbnail

Event Sustainability — The Triple Bottom Line

Landis PR

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

article thumbnail

Amplify Your PR Wins

Landis PR

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost.

article thumbnail

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63