Remove Content Marketing Remove Print Remove Reference Remove SEO
article thumbnail

It’s Not an SEO’s Job to Create Content

Ishmael's Corner

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="footnote reference">.

SEO 140
article thumbnail

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Save it ‘til later” – Slowing down PR for greater success

PR in High Definition

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. PR and marketing are no different. Social giants have also already cottoned on to this growing need.

Print 48
article thumbnail

Back to the future of PR at FutureComm15

Stuart Bruce

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. PR actually sat in the attic and was frequently referred to as the poor relations.

article thumbnail

How to Create an Editorial Calendar

Journalistics

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Here are some suggestions for building your editorial calendar – to help you better manage all the content you need to produce throughout the year. As always, thanks for reading.

How To 52
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.