Content Marketing Measurement Product Launch Software 
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.
Contently - Strategy
APRIL 28, 2022
People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Here are a few ways to do that: Survey your customers to find out what content types they prefer.
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PR 20/20
JANUARY 15, 2019
Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Account-Based Reporting Software.
Beyond PR
JULY 6, 2016
In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.
Beyond PR
JUNE 14, 2016
New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
PR 20/20
NOVEMBER 29, 2022
Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Marketing analytics reports (automation software dashboards, social, SEO, website). >> Download the Marketing Performance Pack for a campaign center template worksheet.
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