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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Consumers might turn toward your competitors instead. Don’t let it come to that!

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. But where do PR teams find third-party influencers?

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Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

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12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. A lot of businesses come up with blog topics in the moment rather than planning in advance. But a better strategy is to plan out your content several weeks or months — even quarters — ahead.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167