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Diverse Workplaces Generate 19 Percent More Revenue Than Less Diverse Competitors

Tribe Builder Media

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

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Diverse Workplaces Generate 19 Percent More Revenue Than Less Diverse Competitors

Tribe Builder Media

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work? Ensure you will have the product available and the resources at hand to successfully demo the product at the event (transportation, electricity, Internet, enough booth space, etc.).

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. You want to discover this place like a local would, right?

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We’ll explore how to judge the quality of leads later in this playbook.)

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

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