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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201
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7 PR Blogs You Should Be Following

Critical Mention

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog. Until next time! Critical Mention. SCHEDULE A DEMO.

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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90