Martech is NOT Marketing; Long Live Marketing
Sword and the Script
JULY 30, 2019
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. That frame of reference is gone, and marketing spends 50% of its time justifying what it’s trying to do, which means it’s left with 50% of its time trying to do it.
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