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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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Everything You Need to Know About Word-of Mouth Marketing

Cision

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Here’s a list of all the resources we created with a description of how each can help you. White Paper.

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations?

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

Narrow your target audience: Define exactly whom you’re creating content for and why they should care. Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. Use this information to brainstorm for a blog or other content topics.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Landis PR

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.