Consumer Skype Storytelling Writing 
Cision
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.
Journalistics
JULY 6, 2013
There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Copywriter – one of the people above should be able to write the words you need to communicate.
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