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Major Differences Between a Career in PR and Marketing

5W PR

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Optimizing online content to improve visibility on search engines through SEO.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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11 Benefits of Publishing a Press Release

PR Fuel

” No matter how great your products or services are, you need a way to inform consumers about them. You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services.

Writing 88
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The Value of Being a Podcast Guest

Konnect Agency

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. Every Podcast Episode is Your Secret SEO Weapon. Calls to action.

SEO 52
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5 Reasons to Network Across all Social Media Sites

Critical Mention

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

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11 Tips for Choosing a Press Release Newswire

PR Fuel

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Boost Search Visibility. Increase Conversion.

Writing 52