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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” However, 30-plus years later, that obviously isn’t the case.

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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Business or sales growth, engagement metrics, list expansion, customer satisfaction… too easy, just lay out the numbers. Are you changing people’s perceptions or thinking? Are you getting through to the right target audiences?

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. To understand it at a strategic level and to be able to articulate it to the public and to be able to talk as a peer within the C-suite is critically important. But you know what?

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The Value Of A Global PR Network

Landis PR

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

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Five Steps to Manage Client-Agency Relationships

Landis PR

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

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Behind the Headlines With Dan Cence

Cision

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. I am a voracious consumer of news. How did you get your start in PR?

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