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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

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Amplify Your PR Wins

Landis PR

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

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“We Still Need to Fight Misinformation and Disinformation”

Landis PR

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

And, especially during tough times, public relations can drive revenue and accelerate the sales funnel. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

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Five Steps to Manage Client-Agency Relationships

Landis PR

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

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Five Habits That Improve a PR Pro’s Productivity

Landis PR

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack.

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Event Sustainability — The Triple Bottom Line

Landis PR

Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.