Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. But developing research and generating data that media find worthwhile is easier said than done. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

5W PR

JUNE 6, 2022

Consumer Focus. Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Machine Reading. Rise of the Machines.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

JANUARY 25, 2016

We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60