Consumer Customer Service Hotels Storytelling 
ImPRessions - Crenshaw Communications
MAY 18, 2018
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.
Sword and the Script
MARCH 3, 2015
It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. Simplicity.
Beyond PR
MARCH 30, 2018
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.
Sword and the Script
DECEMBER 11, 2018
“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.
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