Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. Consumers have access to the same media and channels.

Brand 157

Brand Branding Travel Crisis 157

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Polaris

SEPTEMBER 4, 2014

And if your business is faced with an issue, one misstep could turn it into a full-blown crisis that threatens your organization’s very existence. Media relations is time consuming. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? PR professionals have news judgement.?

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

FEBRUARY 5, 2019

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.

Advertising 60

Advertising Advertising Social Media Twitter 60

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103